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Direct Response Mobile Gaming

My first job in advertising straight out of grad school 19 years ago was with direct response (direct mail) agency Brierley & Partners. Now Hal Brierley is a key investor in a company specializing in video game player retention! I find that so weird!Small world I guess…

Player retention is the key to success – Steve Nix


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Better. Stronger. Faster. . . Now?

We have the technology. We have the capability. Better. Stronger. Faster.

I’m so excited to hear about PlayStation Now announced this week at the 2014 Consumer Electronics Show in Las Vegas. Sony and Gaikai have finally done what I’ve been thinking about, hoping for and talking about for years—persistent video gameplay cross platform. That is, play a game on your PlayStation Vita. Then pick up where you left off on your PS4, then go to…

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Call the Industry on It—And Stay Competitive

“Speaking before a gathering of women in technology, Facebook Chief Operating Officer Sheryl Sandberg recalled an uncomfortable exchange with two men on a different stage discussing the scarcity of women in the industry. One commented that he would like to hire more young women but not all are as competent as Sandberg. The other said he, too, would hire more young women but his wife fears he would sleep with them and, he confessed, he…

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Curved Displays—What are the possibilities?

Samsung has announced a new smartphone release next month with a curved display. That is, the glass will be curved instead of flat.

What are the possibilities for curved displays? How much curve is possible? A tube? A cone? A sphere? Those seem far in the future, but it’ll be interesting to see what hardware developers come up with in the next few years.

What about software? What are the software capabilities that come with curved…

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The Biggest Revolution in Technology & Business Models Crushed?

Lots to think about regarding world government spying and its impact on cloud technology. Everything is moving to the cloud. Some of the most exciting stuff in technology I’ve ever seen. (Go Chromebook!) But if information is not secure, then the value of the cloud has gone down the tubes. Talk about a crash. More like an implosion.

Read the full article here at…

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Xbox One Announced—”When you’re exercising, it can read your heartbeat”

“…the primary thrust of the presentation was instant switching between different types of content, all via a new Kinect with improved voice commands. Microsoft senior vice president of the Online Audience Yusuf Mehdi showed off using Kinect voice commands to change between games, live television, and movies.”

The launch date is “”later this year,” but no specific date or system price was given.”

Click here for full article.

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Agile vs. Waterfall—Explained. Don’t Expect it to be Easy

Gamasutra Expert Blogger Brian Dreyer discusses moving from Waterfall game production to Agile methodology—how and why. If you’re familiar with both theories and practices, this article can help to forward your thinking on the subject. If you’re not, it’s very hard to describe either in a blog post. . .

Click here for the full article.

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A social game that works?

“people don’t necessarily hate grinding. Or social play. Or timed engagement, or even games that are basically spreadsheets skinned with a graphical interface. They just hate nearly everything the social games business has tried to feed them so far. Looks like something a little bit sweet can go a long way.”

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The Sony Playstation 4 Reveal

Sony finally announced their top secret console at a press conference on February 20th, 2013. Details such as console release date, specs, streaming capabilities and peripherals were announced to give the impression that this system will be developer-centric or “a platform for game creators by game creators.”

Read the full list of PS4 Reveals at GamesIndustry International.

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GamesBeat: The Mobile App Economy Is Exploding (So What Else Is New?)

“This industry did not exist in 2008, but in the last year, $18 billion in revenue was generated from mobile apps,” Khalaf said. “It’s taken the web about 16 years to get huge, but mobile is matching that in about four.”

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