GameDocs—Strategy | Marketing | Advertising—Game Industry
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GameDocs—Strategy | Marketing | Advertising—Game Industry
Plugin version 7.1 onwards No announcement available or all announcement expired. Start-Up News | GameDocs

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Early Interview Showcases GameDocs & WIGI Growth and Change

I’ve been looking in my WIGI archives for material to support an organization history document I’m working on. I found the text for an interview I did in 2007 when I was still in my first year of volunteering for the organization (and in my first decade in the game industry).

The content of this interview strikes me as “too cute”—kind of like a video you see of yourself in a school play in third…

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[a]listdaily Finds Golden Swan

“What’s a golden swan? That’s a rare, fortunate event that has major consequences…a metaphor that “describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight,”…. That describes many of the megahit games very well indeed – companies tend to think very highly of themselves after creating such a megahit, but history shows that caution (and conservative spending) is indicated.”

An article…

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Direct Response Mobile Gaming

My first job in advertising straight out of grad school 19 years ago was with direct response (direct mail) agency Brierley & Partners. Now Hal Brierley is a key investor in a company specializing in video game player retention! I find that so weird!Small world I guess…

Player retention is the key to success – Steve Nix

 

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