GameDocs—Strategy | Marketing | Advertising—Game Industry
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GameDocs—Strategy | Marketing | Advertising—Game Industry
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Early Interview Showcases GameDocs & WIGI Growth and Change

I’ve been looking in my WIGI archives for material to support an organization history document I’m working on. I found the text for an interview I did in 2007 when I was still in my first year of volunteering for the organization (and in my first decade in the game industry).

The content of this interview strikes me as “too cute”—kind of like a video you see of yourself in a school play in third…

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Evolving Business Models and the Dragon Nosing its Way into the Tent

“Game players are getting used to being able to try out games for free, and having plenty of options on how and where to play – and what to spend money on. Free-to-play isn’t just one specific business model – the term encompasses a wide variety of models, and in some cases it’s very similar to the old practice of providing free…

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Biggest Acquisition Since Casino Hit Video Games?

Holy cow! This is the biggest piece of acquisition news in my opinion in the game industry in a long time. Big acquisitions have been happening for years, but they happen, and then you don’t hear anything about them again. I predict this one will be different. This will mean a lot to the merging of casual and casino…

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[a]listdaily Finds Golden Swan

“What’s a golden swan? That’s a rare, fortunate event that has major consequences…a metaphor that “describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight,”…. That describes many of the megahit games very well indeed – companies tend to think very highly of themselves after creating such a megahit, but history shows that caution (and conservative spending) is indicated.”

An article…

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Jesse Schell Illuminates About VR Direction

Awesome article with Jesse Schell about VR—virtual reality and hardware/software design innovation. The article really gets into the market realities. I’ve been saying this for years—the three most important words in video games are install base, install base, install base.

But I’ve been wondering lately if my three most important words weren’t going to become obsolete with the proliferation of mobile and gaming platforms everywhere. It would no longer matter how many people bought the…

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Eye Tracking Tech as Game Controller

Interesting article about a recent game jam in London using eye tracking tech as an in-game controller. The author describes gameplay mechanics that worked best for the different teams and his own team’s problems designing a strategy game using eye tracking controls.

Cool idea for a game jam with a sponsor showcasing their products and allowing design teams to try it out for a weekend! It’d be great to see that with more hardware/software companies.

Kudos to…

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The Coolest Live Video Game Event I’ve Ever Seen

I attended one of the most special video game industry events of my career last night. Naughty Dog and Sony produced “The Last of Us—One Night Live” in Santa Monica at the Broad Stage Theater. It was a spectacular display of the amazing art, craft, talent, storytelling, mixed media, collaboration and technological wonder that exists in video games. To celebrate the release of The Last of Us Remastered on PS4,…

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Direct Response Mobile Gaming

My first job in advertising straight out of grad school 19 years ago was with direct response (direct mail) agency Brierley & Partners. Now Hal Brierley is a key investor in a company specializing in video game player retention! I find that so weird!Small world I guess…

Player retention is the key to success – Steve Nix

 

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Better. Stronger. Faster. . . Now?

We have the technology. We have the capability. Better. Stronger. Faster.

I’m so excited to hear about PlayStation Now announced this week at the 2014 Consumer Electronics Show in Las Vegas. Sony and Gaikai have finally done what I’ve been thinking about, hoping for and talking about for years—persistent video gameplay cross platform. That is, play a game on your PlayStation Vita. Then pick up where you left off on your PS4, then go to…

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Comment Culture: Taking Power by Force of Market Share

In an article opened with a quote from Mary Wollostonecraft, The Border House addresses comments about a 9 out of 10 review by a female GameSpot reviewer of Grand Theft Auto V. The comments tend, as you may guess, toward bigotry, hate and vulgarity—all colored with a strong dose of misogyny. Here’s what I’ve been cheering about every day for the last five+ years. We’re taking power with the dollar. The author sees it as a…

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