Archives for Featured - Page 2
Adult Women Are Now the Largest Demographic in Gaming
on 28 August 2015
“A new study released by the Entertainment Software Association has revealed that adult women now occupy the largest demographic in the gaming industry. Women over 18 made up a whopping 36 percent of the gaming population, followed by adult men at 35 percent.”
Adult Women Are Now the Largest Demographic in Gaming—dailydot.com
I love this picture! It’s so cute!
And the sentiment is right on—coding taught just like the ABCs. I wish I had learned that way—instead of by trying to fix my GeoCities home page. . . (did I just say that?).
“Part of what you want to do is introduce this with the ABCs and…
“Game players are getting used to being able to try out games for free, and having plenty of options on how and where to play – and what to spend money on. Free-to-play isn’t just one specific business model – the term encompasses a wide variety of models, and in some cases it’s very similar to the old practice of providing free…
Biggest Acquisition Since Casino Hit Video Games?
on 13 November 2014
Holy cow! This is the biggest piece of acquisition news in my opinion in the game industry in a long time. Big acquisitions have been happening for years, but they happen, and then you don’t hear anything about them again. I predict this one will be different. This will mean a lot to the merging of casual and casino…
[a]listdaily Finds Golden Swan
on 01 October 2014
“What’s a golden swan? That’s a rare, fortunate event that has major consequences…a metaphor that “describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight,”…. That describes many of the megahit games very well indeed – companies tend to think very highly of themselves after creating such a megahit, but history shows that caution (and conservative spending) is indicated.”
An article…
Jesse Schell Illuminates About VR Direction
on 24 September 2014
Awesome article with Jesse Schell about VR—virtual reality and hardware/software design innovation. The article really gets into the market realities. I’ve been saying this for years—the three most important words in video games are install base, install base, install base.
But I’ve been wondering lately if my three most important words weren’t going to become obsolete with the proliferation of mobile and gaming platforms everywhere. It would no longer matter how many people bought the…
Eye Tracking Tech as Game Controller
on 10 September 2014
Interesting article about a recent game jam in London using eye tracking tech as an in-game controller. The author describes gameplay mechanics that worked best for the different teams and his own team’s problems designing a strategy game using eye tracking controls.
Cool idea for a game jam with a sponsor showcasing their products and allowing design teams to try it out for a weekend! It’d be great to see that with more hardware/software companies.
Kudos to…
I attended one of the most special video game industry events of my career last night. Naughty Dog and Sony produced “The Last of Us—One Night Live” in Santa Monica at the Broad Stage Theater. It was a spectacular display of the amazing art, craft, talent, storytelling, mixed media, collaboration and technological wonder that exists in video games. To celebrate the release of The Last of Us Remastered on PS4,…
6th Annual WIGI E3 Party Photos!
on 07 July 2014
Check them out here!
Gamers Educated, Social
on 01 July 2014
Who knew? 😉
Study: Gamers are more educated, more social than the people who make fun of them
DARPA Builds Computer Games to Verify Software
on 04 June 2014
GameDocs’ client DARPA’s Verigames project covered by Military.com!
Women in Games International Reveals New Advisory Board
on 16 May 2014
The WIGI Advisory Board Press Release got picked up by GamesIndustry International!
image courtesy GamesIndustry International
Direct Response Mobile Gaming
on 02 April 2014
My first job in advertising straight out of grad school 19 years ago was with direct response (direct mail) agency Brierley & Partners. Now Hal Brierley is a key investor in a company specializing in video game player retention! I find that so weird!Small world I guess…
Player retention is the key to success – Steve Nix
WIGI’s 7th Annual GDC Networking Event Photos!
on 01 April 2014
Check them out here!