GameDocs—Strategy | Marketing | Advertising—Game Industry
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GameDocs—Strategy | Marketing | Advertising—Game Industry
Plugin version 7.1 onwards No announcement available or all announcement expired. April | 2014 | GameDocs

Archives for April, 2014

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Direct Response Mobile Gaming

My first job in advertising straight out of grad school 19 years ago was with direct response (direct mail) agency Brierley & Partners. Now Hal Brierley is a key investor in a company specializing in video game player retention! I find that so weird!Small world I guess…

Player retention is the key to success – Steve Nix

 

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