Better. Stronger. Faster. . . Now?
We have the technology. We have the capability. Better. Stronger. Faster.
I’m so excited to hear about PlayStation Now announced this week at the 2014 Consumer Electronics Show in Las Vegas. Sony and Gaikai have finally done what I’ve been thinking about, hoping for and talking about for years—persistent video gameplay cross platform. That is, play a game on your PlayStation Vita. Then pick up where you left off on your PS4, then go to your friend’s house and play the same game on a compatible television with no console needed at all!
And this will even work backwards! Yes, finally a new console generation will not mean all your old games are obsolete. Gamers will be able to play PS1, PS2 and PS3 titles on current generation hardware and even without owning a PlayStation console at all.
I’ve been crazy excited about Gaikai since the company’s inception and have carefully been watching their growth and progress. The Sony acquisition of the company struck me as the smartest move Sony has made since the PS2 and maybe it was the best move for gamers.
One of the biggest obstacles for the growth of the video game market is install base. Even if a title is number one on a platform, it can only be number one within that platform’s install base. So if there are 100 million PS3s in the world, the market is capped there. If there are 25 million PS4s, that’s an even smaller potential market. But with cross-platform, persistent gaming, the install base is every compatible device on the planet!!!!!!
Smart phones are everywhere in the world and tablets are growing faster than any major tech advance since the microwave oven. Sony has just increased the potential PlayStation user base to nearly every human being alive on planet earth. This is one of the greatest things to happen to video games in my 17-year career. Finally almost no one is left out of the game and almost everyone can play together.
The value added to brands on the PlayStation network is huge. With transmedia exploitation of those brands, there is now a much larger potential for sales among video game IP. There’s so much that can be done. There are so many new players to win. So many new games for new people to try.
Our challenge in the video game industry is to be Better, Stronger and Faster. We have to make games for this new market, not for the market of 2001, not for the market of 2005, not for the market of 2012. We need to make games for this exponentially expanded market of cross platform players. Kids and grandmas. Women and Men. English speaking and non-English speaking. Casual and hardcore and everything in between.
We have the technology. We have the capability. We just have to expand our own possibilities for genres, gameplay mechanics, monetization techniques and distribution.
Thank you Sony and Gaikai for giving us so much work to do.
We are ready for the challenge!
Go Game Industry!
image courtesy GamesIndustry International