Sunsetting Strategies Affect Player Trust
EA’s shutting down of Playfish and all the division’s associated social games like SimCity Social and Pet Society has hurt and angered players who have given thousands of hours of their time to the games.
As games as a service becomes increasingly prevalent, will more and more titles be sunsetted—forcing players to get used to losing their pastimes at the whim of a corporation? Or will server space and operating costs get so cheap that companies will be able to afford to keep titles going indefinitely? And if so, will it decrease the player base for new IP?
All kinds of new stuff to learn as the industry transforms. . .
“EA All Play senior vice president and general manager Nick Earl acknowledged that shutting down games can burn bridges with the diehard customer base, saying it was a natural result of having a live service business and moving resources from one project to another.